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Looking for someone to just tell you what to do?

I’m probably not your gal.

Running a business online is far too nuanced for rules of thumb that apply in broad strokes, so as much as I wish I could give you the ultimate guides for all the things, I can only share my perspective on what works for me, my clients, and the very basic rules of storytelling. And of course, we must learn the basic rules so that we can joyfully break them.

Welcome, dear reader. Let’s tell some stories.

coworking coffee shop

4 Persuasive Elements of the Most Effective Content Marketing

Let’s break down Aristotle’s methods of persuasion and how to apply them to your content marketing strategies.

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ConvertKit is far too expensive for most small businesses – what you really need is Flodesk for simplicity, ease of workflow, and intuitive design.

featured story

Tools

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Let’s break down Aristotle’s methods of persuasion and how to apply them to your content marketing strategies.

4 Persuasive Elements of the Most Effective Content Marketing

Marketing

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Story is perhaps the most important thing for online business owners, but many entrepreneurs struggle with the concept and how it applies to and enhances your marketing and business, and even what it means.

What is “Story?”
(and why does it matter for your business?)

Storytelling

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copywriter holding a sock illustrating the one sock method

As I’ve worked through the One Sock Method with clients more and more, I realized that there’s a flaw in this metaphor that, for some people, have hindered their process of figuring out their One Sock and making progress on being vulnerable with healthy boundaries. Because if you’ve ever wondered if “x, y, or z” could be a One Sock, it probably can!

Your One Sock Doesn’t Have to Be Dirty Laundry

Messaging

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Refrains of “just be yourself” have been sung for years – nearly a decade at this point! – as the importance of a Personal Brand grows for small businesses and entrepreneurs, and frankly I’m a little surprised it’s still going this strong.

Why “Just Be Yourself” Is Terrible Advice for Social Media

Growth

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