Defining the Online Business Industrial Complex

Understand what the term “Online Business Industrial Complex” means and how it detracts from ethical branding and business development.

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Being Booked Out: the Goal or the Problem?

Nothing makes me feel older than new slang. Both the hit song from Garden State and the literal creation of new expressions by the youth culture. If I’m honest, I’ve never been a particularly Hip To It Human. I had a complete panic over the term “hipster” in college because it was suddenly everywhere and […]

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Information ≠ Transformation

So much of the online business world is about selling “transformation.” This elusive idea that we can be better, do better, have more - it's everywhere.

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Hands raised if you’re cruising through These Uncertain Times™ by the grace of your new plant babies.(I see you, I know it’s not just me.) The more we make our homes an oasis from the outside world, the more we delight in filling our surroundings with living things that won’t try to kill us. I’ve […]

How To Nurture Authentic Community Online

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Online Community

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Ah, Fyre Festival. The gift that keeps on giving… If by giving we mean lessons on what *not* to do when building your brand and community online. As you may recall, Fyre promised the party of a lifetime but delivered a cheese sandwich on a rainy night. It’s a stark reminder that, when it comes […]

Avoid the Fyre: Lessons on Authentic Community-Building

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Online Community

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This past October I had what I’ve affectionately been referring to as a Burn It All Down weekend. It started because my dear son, my first born, the child nicknamed Potato refuses to nap and has the most intense fomo you ever did see. Translation: 8 months after his birth and I still wasn’t able […]

The 4 Components of an Unforgettable Brand Identity

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Brand Strategy

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One of my favorite podcasts from the early 00s – when podcasts were still a newfangled notion and folks were free to experiment with the medium – was put out by a small Canadian theater troupe called Decoder Ring Theater. Their intrepid leader wrote, directed and produced two serials: The Red Panda, a nod to […]

How to Craft a Compelling Brand Story

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DIY Copywriting

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