For folks who want to get a little personal
(no trauma-dumping necessary).

A 1:1 hybrid coaching and strategy sesh to identify that one deeply personal story you’ve been dying to share and learn how to include that story in your current content marketing (without trauma dumping!).

#YesPlz

Share vulnerably. Speak authentically. Market effectively.

Megan is a pro at asking the right questions to get you to open up and provide information that will help her sense patterns and sort through the mind junk. She's incredibly emotionally intelligent, which gives her so much insight into what people resonate with. Plus, it also means the suggestions she provides feel DOABLE and brilliant, aligned with your values and not a total anxiety-trigger.

It was magical and gave me a safe place to always come back to in my messaging.

- Nicole yang,
The Design Lab

"Aligned with your values"

And yet...

It’s not groundbreaking.

Storytelling as a pillar of marketing is nothing new.

And with all due respect to a so-called Marketing Guru whose name may or may not rhyme with Bonald Niller, the hero’s journey has been a part of marketing since John Brinkley was able to convince the public that goat testicle transplants were a good idea.

You need to tell good stories.

I don’t want to put my personal life on social media!

Do I really need to cry on camera?

How tf do I share my realities without trauma-dumping?

What tf does ‘being vulnerable’ even mean??

You’ve got a clear delineation between what’s private and what’s public in your daily life.

Imagine your #bestlife in your marketing.

You’re never left wondering if you’ve overshared or accidentally dumped all over your audience.

DMs are sliding in left and right from folks who not only resonate with your story but have their own they want to share and connect over.

Weekly you get replies to your email newsletters complimenting your #vulnerability in sharing your insights so personably.

Best of all?

[Cue jingly chimes.]

trauma-dumping: the act of unloading traumatic experiences without invitation or consent from all parties involved, often done in an attempt to receive validation. Rarely malicious but especially pernicious.

Enter: 

A 1:1 hybrid coaching and strategy sesh to identify that one deeply personal story you’ve been dying to share and learn how to include that story in your current content marketing (without trauma dumping!).

One Sock Sessions

The One Sock Method™ identifies the messy middle where personal and professional intersect and offers you the structure for how to share that story in your content marketing without trauma-dumping.

And the One Sock Sessions are your chance to get personal help identifying, clarifying, and strategizing your One Sock.

The method was utterly simple, and completely clarifying. Megan's ability to untangle my story, provide clear direction, and turn complex and vulnerable stories into something genuinely valuable for me to share was astounding. The clarity I got from our session gave me the messaging and direction I needed to launch my next 2 products.

In 30 minutes she reshaped my brand narrative in a way that not only felt good but also positively impacts my revenue and ability to serve my audience. It blew my damn mind!

- Hunter Nihland Welling,
The AgenShe

"Mind. Blown."

This is some serious VIP Value:

Before our call: Excavate

First things first, we need to get some stories on the table.

Before we meet you’ll get an evaluation to explore the messy middle and share everything that’s personal, professional, and in-between. You’ll have the option to tell me what it is you want help drawing boundaries around OR let me know you have no idea what to #getreal about (you just know you need to bring some realness to your online presence).

On Our Call: Clarify & Prioritize

I’ll come in prepped on your business and ready to start asking you questions about who you are and what matters most to you.

We’ll tighten the narrative and draw clear boundaries around how you can share your One Sock with ease.

After our call: Strategize

I'm handing off the baton, and now it's your turn to exercise that courage and start sharing your story online.

Of course I won't leave you high and dry - for the next 30 days I’m on call to read your copy, your content, your messiest thoughts and offer feedback on how to highlight your One Sock.

#GimmeTheGoods

Being #relateable isn’t about vanity metrics

With your one sock in hand you’ll be able to:

Confidently weave personal stories into your content marketing with ease

→ which allows your audience to build trust in the human behind the business (that’s you!).

Share your thoughts on These Uncertain Times™ without trauma-dumping

→ making it clear where you stand and what you value most (#BusinessIsPolitical).

Succinctly share your most vulnerable moments as a business owner

→ which illustrates your humanity without turning your content into a therapy session.

I was afraid to inject my true personality in my storytelling, particularly on IG stories. Since my platform discusses professional and career topics, I assumed that I should be censoring myself with a lot of discretion. Megan asked questions that drew out some surprising answers from me! I was able to uncover some under-the-surface motivators that I have for my platform and business, clarifying some of my core business values. Since our session, I am unapologetically showing up in support of those values!

- Amanda Guarniere,
The Resume Rx

"Unapologetically showing up."

Hey there - I'm Megan

I help do-it-differently small business owners find the language to talk about — and sell — their unorthodox approach.

Between my theatrical training and gorgeous neurodiverse brain, I know how to parse even the most convoluted of ideas into creative biz gold, and thrive in identifying the space between biz problems and therapy problems.

Actor by training.
Small biz owner by choice.
Wildly enthusiastic by nature.

Fun facts of note:
  • Certified Equity-Centered Coach
  • Founder of Human First, Biz Second®, the original Spicy Soapbox®, and Hello, CEO™
  • Able to pick up a stack of 20s and know within $20 how much it is (up to about $10k).

Need a bit more info?

I've got all the As to your Qs!

It’s the process I use for helping folks identify the seemingly inconsequential bits of their personal life that are actually an integral part of how they do business.

I named it The One Sock Method because of all the advice from social media strategists to ‘air a little dirty laundry’ in a bid to get vulnerable with audiences. The well-intentioned advice landed like an anvil for me, and thusly my quest to help folks share just one sock and not the whole hamper was born.

HOW LONG WILL IT TAKE FOR ME TO SEE SOME MARKETING RESULTS?

I DON’T WANT TO HAVE TO POST TO SOCIAL MEDIA.

DO I NEED TO SHARE ALL ABOUT MY PERSONAL LIFE FOR THIS TO WORK?

What *is* The One Sock Method?

Absolutely not.

I’ll respect whatever boundaries you already have in place for what you will or will not share about your personal experiences.

Honestly I’m feeling burnt-out and crispy af - help?

How do I know if this is right for me?

DO I NEED TO SHARE ALL ABOUT MY PERSONAL LIFE FOR THIS TO WORK?

What *is* The One Sock Method?

Honest answer: I don’t know. Every content marketing ecosystem is different, and without a larger strategy in place, there’s no way to know the impact sharing your One Sock could have.

Might I suggest checking out Next Step Navigator? That might be more your speed if you’re looking for some data-backed decision making.

HOW LONG WILL IT TAKE FOR ME TO SEE SOME MARKETING RESULTS?

I DON’T WANT TO HAVE TO POST TO SOCIAL MEDIA.

DO I NEED TO SHARE ALL ABOUT MY PERSONAL LIFE FOR THIS TO WORK?

WHAT *IS* THE ONE SOCK METHOD?

I have loads and loads of stories but telling them over and over (on my podcast and others) rather bores me. I knew there were a few that are key to me getting my message out, but I wasn't sure which ones. I was amazed at just how quickly we were able to get to the most important nuggets and whittle it down to a story and messaging around that story. Also it was just super fun...the way this stuff SHOULD be! I felt cared for, supported, listened to - this was some of the best money I've spent on my business lately.

- Jen Vertanen,
Going There podcast

"Best money I've spent."

If you’re still here and reading, you may need a little convincing (not a problem, allow me):

  • You are not a Social Influencer Barbie.
  • You are not (and don’t want to be) the Regina George of your niche (though if I’m honest, I fear being a Gretchen Wieners way more than being a Regina George).
  • There is no rule that says on Wednesdays we twirl our hair and look off camera.

There’s just you.
And a vulnerable story that’s dying to come out.
And a waiting community ready to connect with you.

#LetsGo