Most of us start our business doing whatever we need to do to drive a little revenue. Need help with that? Suuuure, I can help! Oh you’re not sure how to do this? I’ll figure it out.
But what if we’re starting to feel the itch to offer something new? What if we (as Human First, Biz Second® adherents) notice that our clients, customers, and people are in need of a different kind of support? And what if — hold on to your hats — we want to stay competitive and make money?
Do you want to find a community that “gets you” and your business? Here’s why you’ve struggled up to now and what to do!
Story is perhaps the most important thing for online business owners, but many entrepreneurs struggle with the concept and how it applies to and enhances your marketing and business, and even what it means.
As I’ve worked through the One Sock Method with clients more and more, I realized that there’s a flaw in this metaphor that, for some people, have hindered their process of figuring out their One Sock and making progress on being vulnerable with healthy boundaries. Because if you’ve ever wondered if “x, y, or z” could be a One Sock, it probably can!
These days, I feel like the most common marketing advice I hear, especially for personal brands, is “show up authentically” and “be vulnerable” to build a connection with your audience.