entrepreneur workspace with laptop, phone and notebook

How to Design Your Newest Offer: Be Your OWN Offer Architect

Most of us start our business doing whatever we need to do to drive a little revenue. Need help with that? Suuuure, I can help! Oh you’re not sure how to do this? I’ll figure it out.

But what if we’re starting to feel the itch to offer something new? What if we (as Human First, Biz Second® adherents) notice that our clients, customers, and people are in need of a different kind of support? And what if — hold on to your hats — we want to stay competitive and make money?

hot off the presses:

Featured Post ⤑

Do you want to find a community that “gets you” and your business? Here’s why you’ve struggled up to now and what to do!

featured story


online business owners having a drink in a semi-circle

Having a large audience and cultivating a community online are not one in the same. Here’s how to tell which you’re fostering in your online spaces.

Your IG Followers Aren’t Necessarily A Community (but they might be!)
Here's how to tell


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coworking coffee shop

Let’s break down Aristotle’s methods of persuasion and how to apply them to your content marketing strategies.

4 Persuasive Elements of the Most Effective Content Marketing

Online Business

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Story is perhaps the most important thing for online business owners, but many entrepreneurs struggle with the concept and how it applies to and enhances your marketing and business, and even what it means.

What is “Story?”
(and why does it matter for your business?)

Human First Values

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These days, I feel like the most common marketing advice I hear, especially for personal brands, is “show up authentically” and “be vulnerable” to build a connection with your audience.

The One Sock Method: How to Be Authentic Online
(without airing all your dirty laundry)

Online Business

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