Most of us start our business doing whatever we need to do to drive a little revenue. Need help with that? Suuuure, I can help! Oh you’re not sure how to do this? I’ll figure it out.

But what if we’re starting to feel the itch to offer something new? What if we (as Human First, Biz Second® adherents) notice that our clients, customers, and people are in need of a different kind of support? And what if — hold on to your hats — we want to stay competitive and make money?