Information is Not Transformation: Misleading Marketing Tactics

“This is going to transform your business.” “In just 6 weeks, I’ll help you transform your operations from chaos to clarity.” “These tools will unlock a new level in your business.” How many times have you read someone’s sales page or testimonials and thought… “Well that’s a bold claim”? Me? Oh, hundreds. Here’s the thing: […]

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Information Is Not Transformation: Misleading Marketing Tactics


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