Defining the Online Business Industrial Complex
Understand what the term “Online Business Industrial Complex” means and how it detracts from ethical branding and business development.
Being Booked Out: the Goal or the Problem?
Nothing makes me feel older than new slang. Both the hit song from Garden State and the literal creation of new expressions by the youth culture. If I’m honest, I’ve never been a particularly Hip To It Human. I had a complete panic over the term “hipster” in college because it was suddenly everywhere and […]
Information ≠ Transformation
So much of the online business world is about selling “transformation.” This elusive idea that we can be better, do better, have more - it's everywhere.
“This is going to transform your business.” “In just 6 weeks, I’ll help you transform your operations from chaos to clarity.” “These tools will unlock a new level in your business.” How many times have you read someone’s sales page or testimonials and thought… “Well that’s a bold claim”? Me? Oh, hundreds. Here’s the thing: […]
