Language is
strategy.
Take the copy on this page–
I, in turn, have taken some serious time and care to share these things with words that articulate what feels both true to me and tells a story that feels instantly familiar to you.
And regardless of whether or not you fit my ‘ideal client persona,’ I want you to leave this page having learned enough about who I am and what I do to know if I’m someone worthy of remembering.
(and don’t ask how long I spent agonizing over it)
Language is strategy. And words are that strategy in action.
Here is what I to be true
know
Here is what I to be true
know
While aspirational and inspirational stories abound, what we truly need – especially among small business owners and entrepreneurs – are stories that build connection through the ordinary.
Ordinary stories start with what we know to be true.
And it’s our words that make that knowing visible.
Ordinary stories start with what we know to be true. And it’s our words that make that knowing visible.
(no myth-building necessary)
Hi, I'm Megan – good words are kinda my thing.
former classical actress
Certified Equity-Centered Coach
professional untangler of word vomit
Here's the thing...
The words we use, the stories we tell – both internally and externally – determine how we understand, interpret, and act on our ideas. Which is exactly why you need to define the thing for yourself first before you can hope to effectively market it. But most people never get that far — because putting truth into words is harder than it looks.
As a narrative strategist, copywriter, and coach I help you develop the language and stories for your business that feel as comfortable and luxurious as a matching cashmere pajama set.
As a narrative strategist, copywriter, and coach I help you develop the language and stories for your business that feel as comfortable and luxurious as a matching cashmere pajama set.
When language becomes strategy it might look like...*
Becoming a featured artist in a major retailer’s Pride collection
Reigniting a business venture you were ready to burn to the ground
Branching into stationery products that support your primary income
Pivoting into a niche where you are loved by your clients AND is easy for you to deliver
Making the most money yet with a completely refocused offer & message
*Obviously I can’t take full credit for everything these amazing humans are doing BUT our work together absolutely informed how they got to where they are now.
Can we get philosophical for a sec?
I’ve got a lot of big ideas about language and stories.
Let’s take a sec for how language works specifically in a business context:
(clearly)
Language is
creation.
As Entrepreneurs We discover Our business through language, not before it.
Naming is the beginning of knowing. To quote my good friend Dana Ray, “naming is a way to become less alone in life’s paradoxes and meanings, its beauty and losses.”
The act of putting words to something creates it in your mind. Until you describe it, your idea is just fog; but once you articulate it? Now it has boundaries, texture, direction – with words, that idea can become real.
This is why messaging and positioning so often reveals offer gaps, audience mismatches, or business misalignment: the words surface what’s true (or not true).
Language doesn’t just express strategy, it brings strategy into being.
Language is
alignment.
The language you use determines the business you build.
Your words reflect what you believe — and beliefs shape decisions. When your internal language – “I help people,” “I just write,” “I’m not a real strategist” – doesn’t match your external language – “I deliver transformative outcomes” – you create cognitive dissonance — which shows up as inconsistency, hesitation, or self-sabotage.
Aligning your language aligns your identity with your actions. This is why entrepreneurs who “find their words” often suddenly find confidence, ease, and direction; it’s not magic, it’s alignment.
Language is both a mirror and a compass.
Language is
connection.
The effectiveness of your strategy is measured by the clarity of your language.
Every business outcome depends on human understanding; whether it’s selling, leading, or teaching, if your language fails, your strategy fails.
Storytelling as a catalyst for connection is not a marketing trick – it’s a biological constant. Humans think in narrative structure.
Strategy that ignores language ignores the way humans actually process meaning.
Here's the part where I make sense of your genius.
It’s just hiding under a pile of half-finished captions, 47 draft sales pages, and a deeply unhelpful sense that you’re “not explaining it right.”
Let’s dig it out, clarify what it is, and say the thing so clearly people can’t help but to lean in and go, “Ohhh. I get it.”
The way you speak about your business determines how you think about your business, which determines how you build it.
You've got brilliance.
Burn the fluff.
Keep the
Burn the fluff.
Keep the
fire.
