If “values-driven” rhetoric & strategy feels like a wet fart - you’re not alone.

You know that you need to “convey your value” and “offer unique transformation.”
And you’re ready to build a business that feels good for you, makes some moolah, and helps everyone in the process.

There’s just one thing: while you're all in on the concept, you’re kinda disillusioned by most advice on building an “ethical, trauma-informed business” as those terms are often overused and underutilized.

And the ever-touted values statement that’s supposed to convey who you are and what you fight for?
It’s not wrong per se, but it certainly doesn’t pack the punch you know you stand for.

Instead of crafting a core values statement that speaks to specific market psychographics in order to create a value ladder that drives revenue (jargon, much??), you want to…

Craft a meaningful message that resonates with your people.

Develop offers that feel good for you (and sell like hotcakes).

Help real people - not just target a brand persona.

You’ve heard all about ethical marketing and trauma-informed business practices.

Megan is like working with a BFF because by the time you spit out your word vomit she knows your vision almost better than you do. She is patient and listens with her heart, which allows her to conjure up some major magic and show you everything you have been wanting in your business. 

- Allison Canales,
Magnetic Marketing

"Everything you've been wanting."

Someone to coach you, to facilitate your own discovery of what matters most to you, and how to bridge the gap between that internal language with external strategy.

 to the Human First, Biz Second® Inner Sanctum.

Welcome -

You're not about a vapid fan base of empty likes or a community built on a cult of personality.

You're ready to build a brand fam that's rooted in values and powered by connection.

What you DON’T need is someone offering boiler-plate templates and milquetoast frameworks with little-to-no regard for your own expertise and experiences.

If that’s you… You’ve found the right place, my friend.

Someone to consult with, who understands your mission and vision, and who can help you make the impact you’re craving.

Someone to help you strategize, to use your skills and strengths to create a plan of action that works for you (and your people!).

You need...

I'm Megan, your new messaging coach.

As a coach and strategist, I know how to foster connection like it's my job (cuz it is). I'm all in on your biz goals and want to see you succeed as much as your bubbe does.

I help do-it-differently industry experts find the language to talk about — and sell — their unorthodox work.

Founder of Human First, Biz Second® and the original Spicy Soapbox™, I’m also a certified Equity-Centered Coach through the Institute for Equity-Centered Coaching®.

Actor by training.
Small biz owner by choice.
Wildly enthusiastic by nature.

I believe in...

The magic of a good story, the necessity of plants, persistent curiosity, and heartfelt candor.

I'm not about...

Financial exclusivity, business "hacks" that depend on exploited labor, shame-based learning tactics, or yucking your yum.

You can find me...

Sipping a cold brew, having deep chats in the DMs, crying happy tears with 1:1 clients, and feeling my feelings.

Daily rituals...

Slow mornings, cuddling floofy kittens, good skincare, mindful movement, and plenty of snacks. No seriously - snacks are life.



I was an emotional, exuberant child. I quite honestly have no recollection of a time that wasn’t defined by narrative. I spent hours in my bedroom trying to fling myself onto my bed with the despair and grace of Belle in Disney’s animated Beauty & the Beast. Much to my chagrin, I never found the right pair of shoes that held the gravitas and resonance that Michael Caine’s had as Scrooge in The Muppet Christmas Carol. And try as I might, I could never get my ponytail to flop just that perfect way the way Lindsay Lohan’s did in The Parent Trap. Because in my mind, these experiences weren’t just within the story, they were for me, they were part of how I moved through the world and made sense of what it was to be a human.

I delighted in learning, though I loathed so much of School..
I set my intentions on going to college for theatre.
And frankly you couldn’t pay me enough to relive middle or high school. 😆


Pilates - Good words - Today

What is career anyway

Formal Training & Such

In the beginning...

In the beginning...


Pilates - Good Words - Today

What is career anyway

Formal training & such

In the beginning

After a Hail Mary audition landed me at the London Academy of Music & Dramatic Art, I found myself completely immersed in a world of language and emotion and nuance unlike anything I’d ever experienced before. All the experiential components of stories that I’d sensed and known in my body as a kid could finally be explored in a more formal setting.

We spent entire class blocks on the way the word “murder” (originally spelled “murther” in the First Folio in Macbeth) feels in the mouth and how that impacts the performer's delivery as well as the audience's receipt.

I dogeared my Lexicon & Quotation Dictionary on the daily, digging into the nuance of certain words in certain contexts, and on how the meaning would change with just a simple pause or breath before or after the word.

The year of classical acting training wasn’t just a primer on “how to do Shakespearean plays,” it was what formalized and solidified my deep and abiding love of the experience of language.

Formal Training & Such


Pilates - Good Words - Today

What is "career" anyway?

Formal Training & Such


In the years between graduating from LAMDA and starting my own business, I worked somewhere near 30-odd part-time jobs while also working as a professional actor. Gather moss, I did not. Highlights included cross-country children’s theatre tours (2 of them), working as a paraprofessional, and finally being trained as a Pilates instructor.

I loved teaching Pilates. It felt like a natural new career since it combined my love of body work, attention to detail, and dedication to nuance in language seamlessly. I taught for a year at a wonderful studio before my dear Husburrito and I decided to move cross country for a job opportunity for him. We moved to bumfuck Ohio, not a fitness studio within 45 miles, and I decided to start an online Pilates business: Megan Dowd Pilates.

What is "career" anyway?

And now we're here

Pilates - Good Words - Today

What is career anyway

Formal Training & Such

In the beginning

My first “how to build a brand & business” online course was eye-opening in every way I didn’t expect. Here were these ‘complicated’ and ‘mysterious’ things to build, but really it just looked like the necessaries of putting on a theatrical production:
  • Understanding character/ideal audience? Check.
  • Appropriate set & promotional materials / brand & visual design? Check.
  • Filling seats/making the sale? Check.

Honestly I spent the first year of Megan Dowd Pilates avoiding building my own business because it was so much fun to help my newfound friends tweak these concepts that seemed elusive to them and so obvious to me.

It wasn’t until a lovely Come-To-Jesus talk from my dear Husburrito that I realized that people got paid to do this work I was so happy to give away for free. That I seemed really happy doing brand design & copy work, so did I want to consider doing that as a business?

Megan Has Good Words was the direct result of that chat. With it I cut my teeth and explored not just what I *could* do with a business of my own, but what I *wanted* to do if I was at the helm. There were many iterations - and many Spicy Soapboxes™ - but the constant was my ability to connect with folks.

Summer 2019 Megan Has Good Words was starting to feel like a beloved but outgrown pair of slippers, and I shifted to a suite of services focusing solely on core values and narrative strategy (aka storytelling & connection in business).

Pilates - Copywriting - Today

And now we're here

Pilates - Good Words - Today

What is career anyway

Formal Training & Such

In the beginning

Ok not quite that seamless, but here we are today - all the spice you know and love, with a clarity of mission and vision on my own secret-sauce-superpower. From acting to fitness to brand-building, all these skills in how to utilize language to create a deep emotional connection (and make the sale!) have coalesced into this business.

I help folks find the language they’ve been searching for to match their soft, tender insides with their ballsy, spicy outsides.

I listen to your word vomit, take your loquacious tangents, and help you craft the meaningful message you’ve been trying to communicate all along.

I delight in hearing about the weird and wonderful ways your brain parses the world around you, and help you impart that gorgeous unique flavor into your business at every turn.

And now we're here!


Megan not only created a brand and online presence for me, I now have the language and sense of identity for my business that attracts the clients I want to work with. The experience was painless, and honestly, I didn’t want our check-ins to end!

- Katherine Appleyard,
Appleyard Counseling

"Sense of identity"

Business beyond #girlboss.

For the folks that feel like no one is listening if they don't use buzzwords: this is business coaching, consulting, and strategy for you.

Coaching that celebrates the context of your expertise.
Consulting that emphasizes your values and boundaries.
Strategy that centers trust between your business and your audience.

Free Shiz

Human first, biz second®.


Before you invest big for your biz, take the time to better understand your values, your services, and your market.

With these Human First Guides you’ll get a boost on building a biz that works for you and your brain.

What next?

Get past that pesky plateau

Book your plateau Prescription

Let’s call it like we see it - it’s been a hard few years for us all, and with a rapidly changing economic and cultural landscape, more than a few businesses have found themselves stuck in a rut.

Start with a Human First Evaluation of where you’re currently at, and get a Prescription PDF with a 90-day action plan tailored to how you work best to get you past the plateau and back into the growth you want.

Worth every penny - you found the language I've been trying to find for two years.

Samantha Crockett
Enthusiastic Neighbor

Level up

Master the telling & selling of what you do.


You’ve cycled through roughly 379 versions of your elevator pitch and nothing’s felt quite right. What you need is to strip back to your foundation and finesse that internal language about what you do before you zhuzh the external strategy.

I’m here to help you clarify what you do, the problem solved by doing it, and how you want folks to feel.

Our work has been life-changing. I now have a solid understanding of what the foundation of my business and message is built on.

Molly Rivera
The Darling Revolution