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Everyone promises not to spam your inbox. Not me. I'm going to be all up in there.
Emails I'll enjoy opening? Say less.
Narrative strategy for Enthusiastic Overthinkers
Words that feel good
I help do-it-differently small business owners bridge the gap between conceptual clarity and compelling copy in order to effectively market their weird and wonderful work using my One Sock Method™ for story-driven marketing.
tl;dr
Stop airing dirty laundry.
Personal brands are taught to “be authentic” and “air a little dirty laundry”– so we do.
We talk about burnout, doubt, breakdowns, healing arcs, behind-the-scenes struggles—
It gets connection.
It gets comments.
It gets closeness.
But it rarely gives folks a clear reason as to why they should hire you.
stories that make people care about you
stories that make people confident hiring you
This is The One Sock Method™
The One Sock Method™ helps you share real, human experiences – without turning your audience into caretakers or turning your private life into your brand.
Here's the thing
Most folks don't worry about trauma-dumping on their audience – but we do.
The neurodivergent.
The overthinkers.
The chronically-online lurkers with a pithy comment tossed in here and there who think they still need to “get better at interneting” before dropping some real bangers.
We don't just need marketing strategies that will work, we need marketing strategies that align with our strict personal integrity.
The One Sock Method™ is our way of finding words that work and feel good.
Together we find words that
feel good...
In your brain
Copy that clearly illustrates your skills, strengths, and values.
In your body
Copy that builds trust with your audience and honors your personal boundaries.
In your business
Copy that makes it clear why you're the right choice for your niche.
"The method was utterly simple, and completely clarifying; in 30 minutes Megan reshaped my brand narrative in a way that not only felt good but also positively impacts my revenue and ability to serve my audience. It blew my damn mind!"
Hunter, The AgenShe
Hi, I'm Megan – good words are kinda my thing.
former classical actress
Certified Equity-Centered Coach
professional untangler of word vomit
Can I tell you a story from drama school?
In Shakespeare’s First Folio, the word “murder” is frequently spelled with a ‘th’ making it “murther.” And while we might slide past this in high school English as simply an Old English spelling of the word, it can actually be an incredibly potent note in performance.
Say “murder” out loud.
Notice the tap of the tongue to articulate that ‘d” in the word?
Now say it aloud.
Now say it soft.
Now say it 3 times fast.
It trips off the tongue quite easily, doesn't it?
Now say “murther” out loud.
What do you notice?
Say it loud.
Say it soft.
Say it 3 times fast.
Do you feel how much harder it is to articulate?
Do you hear how much darker, how much murkier the word becomes?
It may be an Old English spelling, but the use of the “th” in Macbeth is more than chaotic Elizabethan spelling; it’s a note for the performer on how to interpret the word. On how that word needs to inhabit the body, of both the speaker and the listener.
We resumed our run-through, the director of the school wandered off, and I have never been able to shake the epiphany of not just the words we use but how they feel in our mouths.
How language reverberates through the body.
How we can choose language to invoke emotion within ourselves and our audience.
How do the words you use to market your work make you feel?
How do those same words make your audience feel?
How do the words you use to market your work make you feel?
How do those same words make your audience feel?
This is the heart of the work we do:
And how can you be more intentional on both counts?
I spent so much time and money trying to ‘crack the code’ to a successful business. After working with Megan I know how to create offers that make sense for me *AND* make me money.
Claire Paniccia,
Business Coach & Content Strategist
Our work together gave me the gift of clarity in who I am and what I do, and the confidence to do it.
Ariela Rossberg, Creative Witch & Artist
Megan is a pro at asking the right questions to get you to open up and provide information that will help her sense patterns and sort through the mind junk.
Nicole Yang,
The Design Lab
Our work together gave me the gift of clarity in who I am and what I do, and the confidence to do it.
Ariela Rossberg, Creative Witch & Artist
Megan is a pro at asking the right questions to get you to open up and provide information that will help her sense patterns and sort through the mind junk.
Nicole Yang,
The Design Lab
Megan's one of the only people I've felt truly coached me through the whole process and was invested in not just my financial success but my actual wellbeing.
Sabrina Torres,
Be Truly Social
Megan is a pro at asking the right questions to get you to open up and provide information that will help her sense patterns and sort through the mind junk.
Nicole Yang,
The Design Lab
Megan's one of the only people I've felt truly coached me through the whole process and was invested in not just my financial success but my actual wellbeing.
Sabrina Torres,
Be Truly Social
In 30 minutes Megan reshaped my brand narrative in a way that not only felt good but also positively impacts my revenue and ability to serve my audience.
Hunter Niland Welling,
The Agenshe
Megan's one of the only people I've felt truly coached me through the whole process and was invested in not just my financial success but my actual wellbeing.
Sabrina Torres,
Be Truly Social
In 30 minutes Megan reshaped my brand narrative in a way that not only felt good but also positively impacts my revenue and ability to serve my audience.
Hunter Niland Welling,
The Agenshe
I work with Megan every time I need to talk an idea out, make sure I'm on the right track for my people and for me, and stop from overloading an offer with stuff it just doesn't need.
Tracy Stanger,
Less But Better™ Business Coach
In 30 minutes Megan reshaped my brand narrative in a way that not only felt good but also positively impacts my revenue and ability to serve my audience.
Hunter Niland Welling,
The Agenshe
I work with Megan every time I need to talk an idea out, make sure I'm on the right track for my people and for me, and stop from overloading an offer with stuff it just doesn't need.
Tracy Stanger,
Less But Better™ Business Coach
Megan has a way of coaxing from you the essence of what you offer, and giving you the messaging framework to share that with the people who need to hear it.
Chris Caldwell,
Catalysis Inc
I work with Megan every time I need to talk an idea out, make sure I'm on the right track for my people and for me, and stop from overloading an offer with stuff it just doesn't need.
Tracy Stanger,
Less But Better™ Business Coach
Megan has a way of coaxing from you the essence of what you offer, and giving you the messaging framework to share that with the people who need to hear it.
Chris Caldwell,
Catalysis Inc
I came out of our 1:1 work with a completely different direction for my business that was truly grounded in who I am, what excites me, what my values are, and the need that I can fill.
Katie Meeks,
Fandemonium Design
Megan has a way of coaxing from you the essence of what you offer, and giving you the messaging framework to share that with the people who need to hear it.
Chris Caldwell,
Catalysis Inc
I came out of our 1:1 work with a completely different direction for my business that was truly grounded in who I am, what excites me, what my values are, and the need that I can fill.
Katie Meeks,
Fandemonium Design
Megan not only created a brand and online presence for me, I now have the language and sense of identity for my business that attracts the clients I want to work with. Honestly, I didn’t want our check-ins to end!
Katherine Appleyard,
Appleyard Counseling
I came out of our 1:1 work with a completely different direction for my business that was truly grounded in who I am, what excites me, what my values are, and the need that I can fill.
Katie Meeks,
Fandemonium Design
Megan not only created a brand and online presence for me, I now have the language and sense of identity for my business that attracts the clients I want to work with. Honestly, I didn’t want our check-ins to end!
Katherine Appleyard,
Appleyard Counseling
I spent so much time and money trying to ‘crack the code’ to a successful business. After working with Megan I know how to create offers that make sense for me *AND* make me money.
Claire Paniccia,
Business Coach & Content Strategist
Megan not only created a brand and online presence for me, I now have the language and sense of identity for my business that attracts the clients I want to work with. Honestly, I didn’t want our check-ins to end!
Katherine Appleyard,
Appleyard Counseling
I spent so much time and money trying to ‘crack the code’ to a successful business. After working with Megan I know how to create offers that make sense for me *AND* make me money.
Claire Paniccia,
Business Coach & Content Strategist
Our work together gave me the gift of clarity in who I am and what I do, and the confidence to do it.
Ariela Rossberg, Creative Witch & Artist
They said it
best:
Let's get explicit
for a moment...
- Those in business to make a LOT of money.
- Those in business to follow and live by their passions.
As my friend Casey Eade (@caseyconnects) so astutely points out, there is a Secret Third Option: people who literally cannot work a traditional job and have no choice but to attempt to create something from scratch themselves and cross their fingers that it’s somehow enough to survive.
My work is designed for (but not exclusive to) those of us in that Secret Third Option.
While we’ve all heard how we’re “wired for story” so much so the phrase makes me want to flip tables, it’s true: stories are how we make sense of the chaos of the universe. And the telling of these stories is an incredibly powerful but personal endeavor.
Now, the Online Business Industrial Complex (or the OBIC) will have you believe that you need to “air a little dirty laundry” to “be authentic” and foster “genuine connection” with your target market. This is also the same pyramid-scheme that would have you believe you’re just one investment away from the business of your dreams. None of this is true, and all of this directly conflicts with the Secret Third Option.
Ordinary stories are the most underutilized marketing material of any small business owner.
There is no “right” or “wrong” way to make a living for yourself, especially when navigating a world that wasn’t built for you.
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You never need to prostrate your pain for the sake of visibility.
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You will always find payment plans with zero interest added for all my services; should those offered not work for you, custom payment plans are always an option for those that ask.
03
Pain flare or bad brain day? Last minute meeting reschedules will not be subject to any cancellation fee as long as we communicate in a timely fashion (i.e. if you routinely skip our meetings then leave me on read for 3 weeks, we’ll probably need to have a chat, but that’s never happened to me in 8 years of business).
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For 1:1 meetings I employ recording and transcription software for both our convenience to recall and review specifics we may cover; you are always welcome to request we not record a session and I will be happy to leave my NoteBot out of the meeting room.
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When I get it wrong – and it’s not a matter of if, it’s when – I will acknowledge the hurt or harm I’ve caused, and take it upon myself to continue my learning and unlearning accordingly without making that a burden on you.
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My coaching certification is in service of listening to and understanding intersectional stories: not everyone is a member of the Secret Third Option Club for the same reasons. Sexism, ageism, racism, colorism, antisemitism – all the “-isms” – are contributing factors to membership in this unofficial club, and as a certified Equity-Centered Coach® my goal is to cultivate a relationship where you never feel the need to self-edit when sharing with me.
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- COACH: someone who asks the right questions, understands your context, and guides you to your deep, internal knowing.
- CONSULTANT: someone who understands your business, maybe some of your personal situation, and offers ideas and direction to achieve a specific business goal.
- STRATEGIST: someone who understands your business goal and tells you how to get it done.
08
In the simplest of terms:
- Black lives matter.
- Trans rights are human rights.
- Abortion is healthcare.
- Discrimination of any kind is never tolerated (including by not limited to racism, xenophobia, sexism, fatphobia, antisemitism, or classism).
09
My 2026 accessibility & inclusion improvement plan looks like:
Updating my website to be fully WCAG conforming; once everything is updated I have a quarterly reminder in my calendar for a conformance check.
Adhering to the WCAG for all social media posts moving forward.
This statement! The writing and publishing of it, of course, then reviewing it every 6 months to explicitly expand on how I am committed to being accessible and inclusive.
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But wait, there's more!
I’m not a perfectly inclusive or accessible business owner. But that doesn’t mean I won’t do my darndest to meet and exceed inclusive and accessible standards.
