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Brand Coaching & Copy for enthusiastic overthinkers

From overlooked to fully booked, turn your creative chaos into a clear, compelling brand identity.

stop overthinking

Brand Coaching & Copy for enthusiastic             overthinkers

Human First, Biz Second®

Human First, Biz Second®

Human First, Biz Second®

Human First, Biz Second®

Human First, Biz Second®

Human First, Biz Second®

Human First, Biz Second®

Human First, Biz Second®

Human First, Biz Second®

Human First, Biz Second®

Human First, Biz Second®

Human First, Biz Second®

Never hear “wait, what is it you do?” again.

You know what you do, your clients know what you do, and despite being freakin’ fantastic at what you do, you’re still getting asked the dreaded “I have to ask, I don’t think I know what you do!”

It feels like people need to experience your service firsthand to understand your impact.

And that's just not how marketing works.

I help do-it-differently small business owners bridge the gap between conceptual clarity and compelling copy in order to effectively market their secret-sauce superpower.

tl;dr

Y

Yet after weeks, months, heck YEARS (and a hefty chunk of change), your message is still getting lost in the noise.

You've bought the courses -
Hired the “experts” -
Joined the masterminds - 

For creatives whose impact seems to  get lost  in translation

ou're damn good at what you do.

*annnnnnnd crickets.*

If it were a matter of passion or gumption, you'd have a line around the block.

What you need is a way to clearly and concisely shout your brilliance from the rooftops.

Before pouring your time, energy, and hard earned cashola into niche solutions, you need to know how to clearly and succinctly talk about what you do, how you do   it,   and  why  it  matters
(ie        market       effectively).

Get booked consistently

Before pouring your time, energy, and hard earned cashola into niche solutions, you need to know how to clearly and succinctly talk about what you do, how you do it, and why it matters (ie market effectively).

Hey folks, I'm Megan.

As an Equity-Centered Coach and former classical actress, I know how to hear beyond your words to what you’re really trying to say.

I can take your messiest word vomit about why you do what you do and clarify it into language that feels like you’re finally being seen for your brilliance. 

My superpower is helping you find the right language to market your weird and wonderful work.

meet your personal wordsmith

ie: My superpower is helping you understand & talk about yours.

Trained at the London Academy of Music & Dramatic Art; it was every glorious drama school stereotype you could imagine and I loved every second of it.

After a nearly a decade as a professional actress, I took a much needed step back from the industry when we moved cross-country.

Classically-trained actress

Built my first business Megan Dowd Pilates as a result of that cross-country move, and learned a ton about how to market a completely remote, service-based business.

Also learned just how toxic the online wellness industry is and promptly left.

Pilates Instructor & Biz Owner

Experimented with many iterations of a business focused on language and branding, before finding a coaching certification that had an intersectional lens on business (sometimes it’s not all about the mindset - shocker).

Certified Equity-Centered Coach & Leader.

Equity-Centered Coach®

Word on the street is...

I spent so much time and money trying to ‘crack the code’ to a successful business. After working with Megan I know how to create offers that make sense for me *AND* make me money.

Claire Paniccia

01 / 07

Our work together gave me the gift of clarity in who I am and what I do, and the confidence to do it.

Ariela Rossberg

02 / 07

Megan is a pro at asking the right questions to get you to open up and provide information that will help her sense patterns and sort through the mind junk.

Nicole Yang

03 / 07

Megan's one of the only people I've felt truly coached me through the whole process and was invested in not just my financial success but my actual wellbeing.

Sabrina Torres

04 / 07

In 30 minutes Megan reshaped my brand narrative in a way that not only felt good but also positively impacts my revenue and ability to serve my audience.

Hunter Niland Welling

05 / 07

I work with Megan every time I need to talk an idea out, make sure I'm on the right track for my people and for me, and stop from overloading an offer with stuff it just doesn't need.

Tracy Stanger

06 / 07

Megan has a way of coaxing from you the essence of what you offer, and giving you the messaging framework to share that with the people who need to hear it.

Chris Wallace Caldwell

07 / 07

Sometimes you just need to get  on  your  Spicy  Soapbox™.

Part how-to, part critical analysis, and always spicy - browse the Spicy Soapbox™ blog for guidance on values-based messaging, authentic community building, and running a business with a brain that works just a little bit different.

Defining the Online Business Industrial Complex

Read The full post

Being Booked Out: The Goal or the Problem?

Read the full post

Informations ≠ Transformation

Read the full post

No shame in the free resource game

Business at a bit of a bottleneck?

Take the Conversion Catalyst Quiz to uncover what's holding you back and get actionable tips to unlock your flow.

Unforgettable marketing can take oh so many forms, but it all comes back to clear communication about what you do, how you do it, who you do it for, and why it matters.
 
Enter, hot off the presses: the Brand Identity Quickstart.
 
Excavate the answers to these four key foundations of your brand, and start marketing better.