Story-driven marketing & empathetic copywriting
(totally calling myself out with this one)
Let’s play a game called
“Why that color-coded Airtable will not fix your business or marketing.”
Let’s play a game called“Why that color-coded Airtable will not fix your business or marketing.”
Listen, I adore a spreadsheet.
Color-coding is my love language.
I’ve absolutely spent Saturday nights reformatting content calendars instead of dealing with what was in those same calendars.
You may be familiar? Tweaking fonts, optimizing captions, polishing the wrong thing because it’s easier than admitting it feels like no one understands what you do.
Let's bring some clarity to it all, eh?
We’re making how you talk about your business open eyes — and checkbooks — without duct-taping another Airtable base to it.
One Sock Sessions
How to “air a little dirty laundry” without trauma-dumping on your audience.
The One Sock Method™ identifies the messy middle where personal and professional intersect and offers you the structure for how to share your personal stories in your content marketing without trauma-dumping.
Over the course of our hour together we’ll clearly delineate the 3 P’s of using your lived experience in content marketing – what’s public, what’s personal, and what’s private – then test those guidelines against a story you’ve wanted to share but haven’t known where to start.
You never need to “air a little dirty laundry” to build trust; all you need is one sock.
Ditch the laundry basket
The Dossier
An 8-week story excavation for how to talk about your business.
- WHAT you do (the transformation);
- HOW it works (your unique process);
- WHO it’s for (your humans);
- WHY it matters (the message behind it all).
By the end, you’ll have more than just polished positioning – you’ll see exactly how your offers connect to that starry-eyed, world-changing vision you keep chasing.
Think "brand style guide" for your language.
Coming soon...
custom copywriting projects to help you find the right words
You know what you do, your clients know what you do, and despite being freakin’ fantastic at what you do, you’re still getting asked the dreaded “I have to ask, I don’t think I know what you do!”
It feels like people need to experience your service firsthand to understand your impact. And that’s just not how marketing works.
Whether it’s a sales page, an Instagram caption, or a full welcome sequence, let’s put our heads together and find the words that make your work irresistible to your people (while still feeling ethical and aligned to you).
Good words this way
A La Carte Copy
I spent so much time and money trying to ‘crack the code’ to a successful business. After working with Megan I know how to create offers that make sense for me *AND* make me money.
Claire Paniccia,
Business Coach & Content Strategist
Our work together gave me the gift of clarity in who I am and what I do, and the confidence to do it.
Ariela Rossberg, Creative Witch & Artist
Megan is a pro at asking the right questions to get you to open up and provide information that will help her sense patterns and sort through the mind junk.
Nicole Yang,
The Design Lab
Our work together gave me the gift of clarity in who I am and what I do, and the confidence to do it.
Ariela Rossberg, Creative Witch & Artist
Megan is a pro at asking the right questions to get you to open up and provide information that will help her sense patterns and sort through the mind junk.
Nicole Yang,
The Design Lab
Megan's one of the only people I've felt truly coached me through the whole process and was invested in not just my financial success but my actual wellbeing.
Sabrina Torres,
Be Truly Social
Megan is a pro at asking the right questions to get you to open up and provide information that will help her sense patterns and sort through the mind junk.
Nicole Yang,
The Design Lab
Megan's one of the only people I've felt truly coached me through the whole process and was invested in not just my financial success but my actual wellbeing.
Sabrina Torres,
Be Truly Social
In 30 minutes Megan reshaped my brand narrative in a way that not only felt good but also positively impacts my revenue and ability to serve my audience.
Hunter Niland Welling,
The Agenshe
Megan's one of the only people I've felt truly coached me through the whole process and was invested in not just my financial success but my actual wellbeing.
Sabrina Torres,
Be Truly Social
In 30 minutes Megan reshaped my brand narrative in a way that not only felt good but also positively impacts my revenue and ability to serve my audience.
Hunter Niland Welling,
The Agenshe
I work with Megan every time I need to talk an idea out, make sure I'm on the right track for my people and for me, and stop from overloading an offer with stuff it just doesn't need.
Tracy Stanger,
Less But Better™ Business Coach
In 30 minutes Megan reshaped my brand narrative in a way that not only felt good but also positively impacts my revenue and ability to serve my audience.
Hunter Niland Welling,
The Agenshe
I work with Megan every time I need to talk an idea out, make sure I'm on the right track for my people and for me, and stop from overloading an offer with stuff it just doesn't need.
Tracy Stanger,
Less But Better™ Business Coach
Megan has a way of coaxing from you the essence of what you offer, and giving you the messaging framework to share that with the people who need to hear it.
Chris Caldwell,
Catalysis Inc
I work with Megan every time I need to talk an idea out, make sure I'm on the right track for my people and for me, and stop from overloading an offer with stuff it just doesn't need.
Tracy Stanger,
Less But Better™ Business Coach
Megan has a way of coaxing from you the essence of what you offer, and giving you the messaging framework to share that with the people who need to hear it.
Chris Caldwell,
Catalysis Inc
I came out of our 1:1 work with a completely different direction for my business that was truly grounded in who I am, what excites me, what my values are, and the need that I can fill.
Katie Meeks,
Fandemonium Design
Megan has a way of coaxing from you the essence of what you offer, and giving you the messaging framework to share that with the people who need to hear it.
Chris Caldwell,
Catalysis Inc
I came out of our 1:1 work with a completely different direction for my business that was truly grounded in who I am, what excites me, what my values are, and the need that I can fill.
Katie Meeks,
Fandemonium Design
Megan not only created a brand and online presence for me, I now have the language and sense of identity for my business that attracts the clients I want to work with. Honestly, I didn’t want our check-ins to end!
Katherine Appleyard,
Appleyard Counseling
I came out of our 1:1 work with a completely different direction for my business that was truly grounded in who I am, what excites me, what my values are, and the need that I can fill.
Katie Meeks,
Fandemonium Design
Megan not only created a brand and online presence for me, I now have the language and sense of identity for my business that attracts the clients I want to work with. Honestly, I didn’t want our check-ins to end!
Katherine Appleyard,
Appleyard Counseling
I spent so much time and money trying to ‘crack the code’ to a successful business. After working with Megan I know how to create offers that make sense for me *AND* make me money.
Claire Paniccia,
Business Coach & Content Strategist
Megan not only created a brand and online presence for me, I now have the language and sense of identity for my business that attracts the clients I want to work with. Honestly, I didn’t want our check-ins to end!
Katherine Appleyard,
Appleyard Counseling
I spent so much time and money trying to ‘crack the code’ to a successful business. After working with Megan I know how to create offers that make sense for me *AND* make me money.
Claire Paniccia,
Business Coach & Content Strategist
Our work together gave me the gift of clarity in who I am and what I do, and the confidence to do it.
Ariela Rossberg, Creative Witch & Artist
They said it
best:
Business, but make it human.
It’s the machine that shoves a webinar strategy down your throat before you’ve even nailed what the hell you’re selling.
The one that swears “authenticity” can be downloaded as a plug-and-play template.
The one that thrives on borrowed marketing, fake urgency timers, and your 2 a.m. panic-scroll for the strategy that’ll finally work.
This celebpreneur pyramid-scheme snacks on abandoned Canva files, duct-taped launch plans, and the faint smell of entrepreneurial desperation. The further your business drifts from you and your values, the fuller it gets.
And lately? It’s been eating well.
Good for the OBIC. Terrible for you.
And we’re not having it anymore.
Let’s talk about the Online Business Industrial Complex™.
(yeah... it's a thing.)
Signed, sealed, delivered!
(I'm yours, babe)
You'll be hearing from me shortly!
In the meantime, please enjoy one of the greatest pieces of television comedy from the past 50 years.
Tu/Th, 12pm
Narrative Strategy for neurospicy entrepreneurs who’d rather do anything than talk about what they do.
Inbox office hours
