Turn into strategy.
sparks
Let’s play a game called
(totally calling myself out with this one)
“Why that color-coded Airtable will not solve the problem of a mismatched business model.”
Listen, I adore a spreadsheet. Color-coding is my love language. I’ve absolutely spent Saturday nights reformatting content calendars instead of dealing with the fact that my offers made no sense together.
And I don't think it's a stretch to guess you’ve been there too — tweaking fonts, optimizing captions, polishing the wrong thing because it’s easier than admitting the model’s off.
What we're doing here? It's the opposite of that.
We’re building the foundation that makes your brand work and stand out without duct-taping another Airtable tab to it.
Burn It Down Day
A one-day workshop to reimagine your business sans sunk-cost guilt.
What started as my own “f*ck it, I can’t do this anymore” thought-experiment has turned into a full-day workshop where we reimagine your business without the weight of sunk costs, old narratives, or half-baked pivots.
We’ll clear the mental clutter, lay everything on the table, and rebuild your business around what actually lights you up.
Think big-picture clarity meets creative reckoning: strategy that feels like liberation.
Learn more
The Dossier
An 8-week clarity crash course for how to talk about your business.
- WHAT you do (the transformation);
- HOW it works (your unique process);
- WHO it’s for (your humans);
- WHY it matters (the message behind it all).
By the end, you’ll have more than just polished positioning – you’ll see exactly how your offers connect to that starry-eyed, world-changing vision you keep chasing.
Join the waitlist
A 12-week sprint to test your offer with more than vibes.
You’ve got the vision. The conviction. The dream bigger than your current Google calendar can hold.
But turning that energy into offers that actually sell – without losing your mind or your weekends – takes experimentation. That’s where The Offer Lab comes in.
This is where we pressure-test your big ideas against your brand’s core truths – what you do, how it works, who it’s for, and why it matters – until your offer clicks into that magical overlap of deeply aligned and wildly sellable.
The Lab will Reopen Early 2026
The Offer Lab
Business, but make it
human.
It’s the machine that shoves a webinar strategy down your throat before you’ve even nailed what the hell you’re selling.
The one that swears “authenticity” can be downloaded as a plug-and-play template.
The one that thrives on borrowed marketing, fake urgency timers, and your 2 a.m. panic-scroll for the strategy that’ll finally work.
This celebpreneur pyramid-scheme snacks on abandoned Canva files, duct-taped launch plans, and the faint smell of entrepreneurial desperation. The further your business drifts from you, the fuller it gets.
And lately? It’s been eating well.
Good for the OBIC. Terrible for you.
And we’re not having it anymore.
Let’s talk about the Online Business Industrial Complex™.
(yeah... it's a thing.)
Signed, sealed, delivered!
(I'm yours, babe)
You'll be hearing from me shortly!
In the meantime, please enjoy one of the greatest pieces of television comedy from the past 50 years.
Tu/Th, 12pm
Narrative Strategy for neurospicy entrepreneurs who’d rather do anything than talk about what they do.
Inbox office hours
