Hands raised if you’re cruising through These Uncertain Times™ by the grace of your new plant babies.(I see you, I know it’s not just me.) The more we make our homes an oasis from the outside world, the more we delight in filling our surroundings with living things that won’t try to kill us. I’ve […]
Ah, Fyre Festival. The gift that keeps on giving… If by giving we mean lessons on what *not* to do when building your brand and community online. As you may recall, Fyre promised the party of a lifetime but delivered a cheese sandwich on a rainy night. It’s a stark reminder that, when it comes […]
This past October I had what I’ve affectionately been referring to as a Burn It All Down weekend. It started because my dear son, my first born, the child nicknamed Potato refuses to nap and has the most intense fomo you ever did see. Translation: 8 months after his birth and I still wasn’t able […]
One of my favorite podcasts from the early 00s – when podcasts were still a newfangled notion and folks were free to experiment with the medium – was put out by a small Canadian theater troupe called Decoder Ring Theater. Their intrepid leader wrote, directed and produced two serials: The Red Panda, a nod to […]
I’m an actor-turned-offer-strategist who helps small business owners find the words, build smarter offers, and burn down the noise of the Online Business Industrial Complex™.
I believe clarity is a kindness, language is strategy, and your business should actually work for you – not the other way around.
I write and teach at the intersection of sustainable business strategy, clear messaging, and radical transparency. My work is part spicy soapbox, part practical strategy, and always rooted in a deep belief that we can build a kinder digital business culture, one offer at a time.
Good. Let’s find out what’s actually worth torching.
This quick quiz pinpoints the gap between your marketing and your bookings so you can stop guessing, start experimenting, and build something smarter.
The offer’s solid. The service is stellar. So why isn’t it landing?
Take this 90-second quiz to discover what’s holding your bookings back – and what to do next.
Expect weekly(ish) candid insights, spicy perspectives, and experiments from behind the scenes of building a sustainable, human-first business.