Brilliant? Burnt out? Branding your fourth pivot?
Trust the vibes. Test the offer.
Organize your offer, track what’s landing, fix what's flopping, and finally figure out what’s working — for you and your clients — inside The Offer Lab.
Track the data.
Overworked & underbooked? Let’s fix that.
You’ve done everything “right.”
→ Lead magnets packed with so much value they could be a paid course.
→ Ideal client personas built on psychographics, not guesswork.
→ Consent-checked testimonials, transparent pricing, ethical copy, no gimmicks.
You’ve poured your energy into building a business with integrity, ensuring your marketing is ethical, intentional, and never manipulative.
So why does selling your work still feel like a f*cking guessing game?
→ Ideal client personas built on psychographics, not guesswork.
→ Consent-checked testimonials, transparent pricing, ethical copy, no gimmicks.
You’ve poured your energy into building a business with integrity, ensuring your marketing is ethical, intentional, and never manipulative.
So why does selling your work still feel like a f*cking guessing game?
→ Lead magnets packed with so much value they could be a paid course.
From the outside it looks like you run a cool AF biz doing rad work, helping folks change the world in ways big and small; from the inside it looks a bit like this.
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It’s not you (obvs). It’s the industry.
You’re always one funnel behind. One framework short. One launch away from finally figuring it out.
And when things don’t work right away? The usual suspects chime in:
- “Just niche down.”
- “Charge your worth.”
- “Have you tried cultivating a millionaire mindset?”
You rewrite the sales page. Rename the offer. Reopen the Google Doc.
You’re stuck — not because you don’t care, but because you’ve been sold everything but a system for finding what actually works.
The irony? The thing you’re avoiding — committing to one offer long enough to test it — is the only thing that gets you unstuck (whether you realize it or not).
And that’s exactly what we do inside The Offer Lab.
Structure that doesn’t strangle. Strategy that sticks.
Knowing what works for you starts with actually seeing the whole picture.
The Offer Lab gives you the system, structure, and support to run strategic experiments with your offers and iterate with data (not guesswork).
With the B.O.L.D. Offer Experiment Framework, a customizable tracking template for marketing metrics and client experience assets, and 12 months of guided support, you’ll build, organize, launch, and debrief your offer campaigns with clarity – so you can stop guessing and start refining what actually works.
(this is the part where you stop winging it)
yes plz, Sign Me Up Before I Pivot Again
Your Kickstart Session:
A 2hr 1:1 Strategy call
What you'll actually do inside the Lab...
Together, we’ll:
- Choose your best-fit offer, audit what you’ve got, and/or build a specific get-money-in-the-door-ASAP-offer to test first.
- Define your initial Offer Experiment using the B.O.L.D. Framework: we’ll map what you’re testing, why it matters, and how you’ll track success on your terms.
- Build a soft-launch strategy and choose the tools you’ll use to track your results so you’re not just winging it – you’re learning (and growing!) from it.
This session sets up your first full experiment, complete with decisions made, a mapped-out marketing campaign, and a tracking system to keep your data organized and actionable.
Build: shape or refine one solid service offer. Nail the details: scope, pricing, process, and positioning.
Organize: get your assets, systems, and marketing mapped out, without spending 3 weeks tweaking a sales page.
Launch: soft-launch your offer without lighting your calendar on fire. We’ll focus on traction, not theatrics.
Debrief: run a guided post-launch review to track what worked, what didn’t, and what’s ready to evolve.
The B.O.L.D. Offer Experiment framework – paired with its customizable HQ template – gives you a central hub to manage your marketing campaigns, track your results, and make confident improvements over time.
Your Offer Experiment System:
The B.O.L.D. Offer Experiment HQ
This is the system that keeps it from exploding.
When your offer is the experiment –
Change one thing and the whole thing seizes like a McDonald's ice cream machine, and suddenly one small update becomes a weeklong clean-up.
And when you’re the one making the offer, marketing the offer, and delivering the offer? It’s like playing conductor, first violin, and the marimba all at once.
With no sheet music.
And your pants on fire.
Small business strategy meets the scientific method
→ A system that shows you every moving part before you start tweaking.
→ A system that connects the dots between your strategy, your client experience, and your marketing – so your edits have actual impact.
→ A system that favors iteration over reinvention – so you’re not burning it all down every quarter just to feel productive.
You'll build out your B.O.L.D. Offer Experiment HQ to:
- Map every piece of your offer, from pitch to delivery;
- Track what’s landing (and what’s lagging);
- Adjust what matters and leave the rest the hell alone.
Whether you’re selling one signature service or finessing your full offer suite, the B.O.L.D. Offer Experiment HQ helps you treat each offer like its own ecosystem – with clarity, structure, and just enough space to get it right.
Let's chat numbers.
Pick what fits.
Subsidize if you can.
We trust you.
The Offer Lab is priced to be accessible, honest, and community-sustaining without a high-ticket markup or fake urgency.
All tiers get full access to everything inside the Lab.
The only difference? What you’re able to contribute — and what you’re eligible to receive in return (Community Care members have the option to schedule 1:1 quarterly coaching with Megan).
How Much does it cost to Not Burn Down Your Business Every Quarter?
For those who know they need this system and support, and could not afford to join otherwise.
For those able to pay the standard rate and eager to support the Lab’s sustainability.
For those in a place of financial privilege who want to help maintain the accessibility of the Lab.
The Offer Lab is built to be a financially accessible alternative to high-ticket masterminds and memberships, giving you the structure, support, and strategy to refine your service offerings without overextending yourself (or your credit card).
(Just click on the tier you'd like to join at to load that tier's check-out)
Let’s put a price tag on “figuring it out later.”
If you’ve ever wondered, “Will this actually pay off?”, this tool will show exactly how many sales it’d take to recoup your investment in The Offer Lab… and how much your current tinkering habit is quietly draining from your bank account every month.
Real talk: if you need to make $10k in the next two weeks, you’re in the wrong place.
success story, or a secret hack to double your revenue by next Tuesday (no one can).
I also can’t promise that your offer will sell on the first try, that tracking your marketing won’t make your eyeballs twitch a little, or that you won’t question everything you’ve built after looking at the data (do you even own a business if you’ve never had an existential crisis?).
I can’t promise you a six-figure launch, an overnight
I can’t promise you a six-figure launch, an inbox full of “omg I NEED THIS!!” DMs, or a secret script to double your revenue by next Tuesday (no one can).
I also can’t promise that your offer will sell on the first try, that tracking your marketing won’t make your eyeballs twitch a little, or that you won’t question everything you’ve built after looking at the data (do you even own a business if you’ve never had an existential crisis?).
But here’s what I can promise:
A system that shows you every moving part of your offer before you start tweaking.
(no more “wait, did I update the onboarding email?” chaos)
Marketing and messaging support that gives you answers, not vibes.
Offer experiments built around your goals, your schedule, and your actual capacity
(i.e. no 5-email funnels written in a fugue state at 2am)
Templates and tools that flex with your business (and your bandwidth).
Structure to help you track what’s working – and what’s flopping – across every stage of the offer.
Don't join for the templates – join because you're ready to use them.
This space was built for you if...
You’ve bought enough business courses to start your own marketplace… and still feel stuck.
You’re ready to test in public – even if it’s a little messy – because perfection isn’t the point.
You want real feedback and strategic support that doesn’t sound like a bumper sticker – “just niche down” and “charge your worth” won’t cut it.
But If You’re Thinking…
→ You won’t find that here.
“I love buying programs and courses and never using them”
→ Then keep that credit card holstered.
“I want to copy-paste someone else’s ‘proven’ framework and call it a day”
→ The Lab is built for the innovators, not the imitators.
“I just need to manifest harder.”
→ ...sure. But data pays the bills.
business courses to start your own marketplace… and still feel stuck.
– even if it’s a little messy – because perfection isn’t the point.
→ You won’t find that here.
→ Then keep that credit card holstered.
someone else’s ‘proven’ framework and call it a day”
→ The Lab is built for the innovators, not the imitators.
harder.”
→ ...sure. But data pays the bills.
Hi, I'm Megan.
Yes, I've done the work.
No, I won't gaslight you.
Meet The One holding the clipboard
I’m an Equity-Centered Coach®, a classically trained actor, and a lifelong builder of “this makes total sense in my head” ideas.
I’ve run businesses across various industries – Pilates, branding, copy, coaching – and the patterns I've seen are always the same:
- Too many good offers get stuck in the “it should be working” zone.
- Too many smart entrepreneurs second-guess the one thing that was actually fine.
- And way too many brilliant people are walking around with “I must be doing it wrong” fatigue.
Sound familiar? That’s why I built The Offer Lab.
After my kiddo was born, I pared everything down to one service and gave myself a challenge:
Sell it 10 times before changing a thing.
Just data.
Structure.
And a system that helped me track what felt good to sell, what worked for my people, and what needed refining (instead of reinventing).
I will be the first to admit, I’ve been the one reworking a sales page for the third time.
I’ve pivoted too fast, panicked mid-launch, and rewritten my onboarding while delivering the offer.
But that one decision – to sell it 10 times before changing anything – flipped the switch.
Suddenly I wasn’t spinning. I had a sense of control. Confidence. Dare I say, clarity?
Not because everything worked, but because I finally knew why it did (or didn’t).
The Offer Lab is the direct result of that experiment (ooh, how very meta):
built from experience, necessity, and a deep desire to make this whole 'working for yourself' thing feel more doable, more intentional, and more human.
The Offer Lab is the direct result of that experiment (ooh, how very meta): built from experience, necessity, and a deep desire to make this whole 'working for yourself' thing feel more doable, more intentional, and more human.
Need to see the thing to know if it’s right? Let’s dive on in.
Still on the fence? Read these.
What makes The Offer Lab different from other programs I’ve tried?
01
Most programs hand you a formula and wish you luck. The Lab hands you a system – plus real-time strategy, feedback, and 12 months of structured support to help you track what works and fix what doesn’t.
It’s not theory. It’s experimentation, iteration, and clarity.
Do I have to commit to one offer forever?
02
Definitely not.
You’ll focus on one offer at a time so you can actually test what’s working within that offer, but no part of the Lab preaches signature-offer vs offer suite. The "one at a time" is to give you strategic focus, so your entire business benefits.
What if I don’t even know what offer to start with?
03
Good news, your time in the Lab starts with a 1:1 Kickstart Session where we clarify your best-fit offer for your first experiment then build out that experiment. You’re going to hit the ground running – no more spinning in a Google Doc for three weeks.
I already have multiple offers. Do I stop selling the others?
04
Not at all. You can keep selling everything making you money – the Lab helps you track one offer at a time so you can improve what’s working (and see what’s not) without burning it all down.
How do I know if my offer is 'working'?
05
Cold hard data, baby! When we have our Kickstart Sesh we’ll define the success metrics you’ll be using (including your capacity, energy, etc); set up your tracking system; then you’ll be able to use that data to refine your strategy and improve results over time.
What kind of support will I get?
06
- A 2-hour 1:1 Kickstart Session;
- Bi-weekly Lab Live sessions;
(think office hours + co-working) - Ongoing feedback, strategy & copyediting from Megan via form submission;
(basically you've got an on-call support line) - Community problem-solving & celebration space (in Discord).
It’s built for humans with lives, not 24/7 content machines.
What if I’m busy or can’t show up live?
07
Can’t make every live call? Submit questions in advance, get feedback asynchronously, and access any recordings when it works for you.
What if I’m already in a program or working with a coach?
08
It won't compete with coaching or masterminds — one of the main purposes of the Lab is to give you structure, data, and momentum to actually implement what you’re learning elsewhere.
What if I’m not making enough money yet? Should I wait to join?
09
If finances are tight, the CORE tier exists for exactly this reason.
If you’ve read this far, you’re not here by accident.
You already know your offer isn’t the problem. It’s the guessing, the tweaking, the “maybe this will work” endless feedback loop that’s keeping you stuck. That’s the cycle The Offer Lab helps you break.
Clarity? You’ll get it. Strategy? Built-in. Support? Every step of the way.
No more hoping. No more waiting.
Just the last “WTF am I even doing?” moment you’ll have in your business.
the guessing, the tweaking, the “maybe this will work” endless feedback loop that’s keeping you stuck. That’s the cycle The Offer Lab helps you break.
Clarity? You’ll get it.
Strategy? Built-in.
Support? Every step of the way.
No more hoping. No more waiting.
Just the last “WTF am I even doing?” moment you’ll have in your business.
You already know your offer isn’t the problem. It’s
P.S. American individualism is a scam: the future of sustainable businesses lies in community support.
Join the offer lab today!