Defining the Online Business Industrial Complex

Understand what the term “Online Business Industrial Complex” means and how it detracts from ethical branding and business development.

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Being Booked Out: the Goal or the Problem?

 You need to tell a good story. It’s not groundbreaking. Storytelling as a pillar of marketing is nothing new. With all due respect to a so-called Marketing Guru whose name may or may not rhyme with Bonald Niller, the hero’s journey has been a part of marketing since John Brinkley was able to convince the […]

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Information ≠ Transformation

So much of the online business world is about selling “transformation.” This elusive idea that we can be better, do better, have more - it's everywhere.

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