Defining the Online Business Industrial Complex

Understand what the term “Online Business Industrial Complex” means and how it detracts from ethical branding and business development.

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Being Booked Out: the Goal or the Problem?

Understanding what the term “Online Business Industrial Complex” means and how it detracts from ethical branding and business development.

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Information ≠ Transformation

So much of the online business world is about selling “transformation.” This elusive idea that we can be better, do better, have more - it's everywhere.

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I’ve heard a lot lately about not wanting to be “booked out.” Influencers and online biz owners have been sharing their thoughts on why they don’t want a full calendar and why they choose not to take on more clients or projects. Honestly, I’m all for people defining what their business and their days look […]

Being Booked Out: The Goal or The Problem?

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Brand Strategy

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“This is going to transform your business.” “In just 6 weeks, I’ll help you transform your operations from chaos to clarity.” “These tools will unlock a new level in your business.” How many times have you read someone’s sales page or testimonials and thought… “Well that’s a bold claim”? Me? Oh, hundreds. Here’s the thing: […]

Information is Not Transformation: Misleading Marketing Tactics

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Authentic Marketing

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