Welcome to the blog.

Spicy ruminations on entrepreneurship and small business ownership in These Uncertain Times.

“This is going to transform your business.” “In just 6 weeks, I’ll help you transform your operations from chaos to clarity.” “These tools will unlock a new level in your business.” How many times have you read someone’s sales page or testimonials and thought… “Well that’s a bold claim”? Me? Oh, hundreds. Here’s the thing: […]

Information is Not Transformation: Misleading Marketing Tactics

Online Business

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“This is going to transform your business.” “In just 6 weeks, I’ll help you transform your operations from chaos to clarity.” “These tools will unlock a new level in your business.” How many times have you read someone’s sales page or testimonials and thought… “Well that’s a bold claim”? Me? Oh, hundreds. Here’s the thing: […]

Information is Not Transformation: Misleading Marketing Tactics

Online Business

read more

Nothing makes me feel older than new slang. Both the hit song from Garden State and the literal creation of new expressions by the youth culture. If I’m honest, I’ve never been a particularly Hip To It Human. I had a complete panic over the term “hipster” in college because it was suddenly everywhere and […]

The 3 Pillars of Brand Authenticity
(aka: How to Create a Brand Fam)

Online Business

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Nothing makes me feel older than new slang. Both the hit song from Garden State and the literal creation of new expressions by the youth culture. If I’m honest, I’ve never been a particularly Hip To It Human. I had a complete panic over the term “hipster” in college because it was suddenly everywhere and […]

The 3 Pillars of Brand Authenticity
(aka: How to Create a Brand Fam)

Online Business

read more

Hands raised if you’re cruising through the pandemic by the grace of your new plant babies.(I see you, I know it’s not just me.) The more we make our homes an oasis from plague-riddled public spaces, the more we delight in filling our surroundings with living things that won’t try to kill us. I’ve got […]

How To Build An Authentic Community:
The Propagation Process

Community

read more

Hands raised if you’re cruising through the pandemic by the grace of your new plant babies.(I see you, I know it’s not just me.) The more we make our homes an oasis from plague-riddled public spaces, the more we delight in filling our surroundings with living things that won’t try to kill us. I’ve got […]

How To Build An Authentic Community:
The Propagation Process

Community

read more