You should

burn down

your business.

(Not the whole thing – just the version you built off someone else’s highlight reel.)


Don’t worry, we’ll keep the good stuff

Rebuild your business to sound                        like you.

(and feel)

Clarity               with words.

starts

Words that tell the truth and don’t flinch when someone asks, “So, what do you do?”

Words that sound like you on your best day and your most burnt-out Tuesday.

Words that remind you why you built this in the first place – and why you’re still here.


(always has, always will.)

Clarity               with words.

starts

(always has, always will.)

Words that tell the truth and don’t flinch when someone asks, “So, what do you do?”

Words that sound like you on your best day and your most burnt-out Tuesday.

Words that remind you why you built this in the first place – and why you’re still here.


When language lands in the body – not just the inbox – everything else starts to move in rhythm: the offers, the message, the meaning.

Nail that and rest is just construction: campaigns, launches, even that About page you’ve been dodging since 2021.

That’s where I come in — helping you find the words that feel like a truth you forgot you knew.
Words that tell the truth and don’t flinch when someone asks, “So, what do you do?”
Words that sound like you on your best day and your most burnt-out Tuesday.
Words that settle in your chest like, Yes. That’s it.

Before the plans, the pivots, or the polished launches – there are words.

Actor by training.
Small biz owner by choice.
Wildly enthusiastic by nature.

Hey folks,
I'm 

Megan.

I’m a certified Equity-Centered Coach®, a former classical actress, and professional translator of "I swear this makes sense in my head."

I hear the brilliance hiding under the word-vomit. You bring the messy, unfiltered version of what you do and why it matters; I'll help you shape the offer and the story, so people get it, want it, and remember it.

Here's how we make it make sense

A one-day intervention for entrepreneurs stuck editing the same damn sales page – and never hitting publish – since 2021.

Grab your Matches

An 8-week clarity crash course for how to talk about your business so you can finally explain what you do without the 8-minute ramble.

Coming Soon

A 12-week sprint to pressure-test one aspect of your offer and finally figure out what’s works – for you and your clients.

The Lab will Reopen Early 2026

I spent so much time and money trying to ‘crack the code’ to a successful business. After working with Megan I know how to create offers that make sense for me *AND* make me money.

Claire Paniccia,
Business Coach & Content Strategist

Our work together gave me the gift of clarity in who I am and what I do, and the confidence to do it.

Ariela Rossberg, Creative Witch & Artist

Megan is a pro at asking the right questions to get you to open up and provide information that will help her sense patterns and sort through the mind junk.

Nicole Yang,
The Design Lab

Our work together gave me the gift of clarity in who I am and what I do, and the confidence to do it.

Ariela Rossberg, Creative Witch & Artist

Megan is a pro at asking the right questions to get you to open up and provide information that will help her sense patterns and sort through the mind junk.

Nicole Yang,
The Design Lab

Megan's one of the only people I've felt truly coached me through the whole process and was invested in not just my financial success but my actual wellbeing.

Sabrina Torres,
Be Truly Social

Megan is a pro at asking the right questions to get you to open up and provide information that will help her sense patterns and sort through the mind junk.

Nicole Yang,
The Design Lab

Megan's one of the only people I've felt truly coached me through the whole process and was invested in not just my financial success but my actual wellbeing.

Sabrina Torres,
Be Truly Social

In 30 minutes Megan reshaped my brand narrative in a way that not only felt good but also positively impacts my revenue and ability to serve my audience.

Hunter Niland Welling,
The Agenshe

Megan's one of the only people I've felt truly coached me through the whole process and was invested in not just my financial success but my actual wellbeing.

Sabrina Torres,
Be Truly Social

In 30 minutes Megan reshaped my brand narrative in a way that not only felt good but also positively impacts my revenue and ability to serve my audience.

Hunter Niland Welling,
The Agenshe

I work with Megan every time I need to talk an idea out, make sure I'm on the right track for my people and for me, and stop from overloading an offer with stuff it just doesn't need.

Tracy Stanger,
Less But Better™ Business Coach

In 30 minutes Megan reshaped my brand narrative in a way that not only felt good but also positively impacts my revenue and ability to serve my audience.

Hunter Niland Welling,
The Agenshe

I work with Megan every time I need to talk an idea out, make sure I'm on the right track for my people and for me, and stop from overloading an offer with stuff it just doesn't need.

Tracy Stanger,
Less But Better™ Business Coach

Megan has a way of coaxing from you the essence of what you offer, and giving you the messaging framework to share that with the people who need to hear it.

Chris Caldwell,
Catalysis Inc

I work with Megan every time I need to talk an idea out, make sure I'm on the right track for my people and for me, and stop from overloading an offer with stuff it just doesn't need.

Tracy Stanger,
Less But Better™ Business Coach

Megan has a way of coaxing from you the essence of what you offer, and giving you the messaging framework to share that with the people who need to hear it.

Chris Caldwell,
Catalysis Inc

I came out of our 1:1 work with a completely different direction for my business that was truly grounded in who I am, what excites me, what my values are, and the need that I can fill.

Katie Meeks,
Fandemonium Design

Megan has a way of coaxing from you the essence of what you offer, and giving you the messaging framework to share that with the people who need to hear it.

Chris Caldwell,
Catalysis Inc

I came out of our 1:1 work with a completely different direction for my business that was truly grounded in who I am, what excites me, what my values are, and the need that I can fill.

Katie Meeks,
Fandemonium Design

Megan not only created a brand and online presence for me, I now have the language and sense of identity for my business that attracts the clients I want to work with. Honestly, I didn’t want our check-ins to end!

Katherine Appleyard,
Appleyard Counseling

I came out of our 1:1 work with a completely different direction for my business that was truly grounded in who I am, what excites me, what my values are, and the need that I can fill.

Katie Meeks,
Fandemonium Design

Megan not only created a brand and online presence for me, I now have the language and sense of identity for my business that attracts the clients I want to work with. Honestly, I didn’t want our check-ins to end!

Katherine Appleyard,
Appleyard Counseling

I spent so much time and money trying to ‘crack the code’ to a successful business. After working with Megan I know how to create offers that make sense for me *AND* make me money.

Claire Paniccia,
Business Coach & Content Strategist

Megan not only created a brand and online presence for me, I now have the language and sense of identity for my business that attracts the clients I want to work with. Honestly, I didn’t want our check-ins to end!

Katherine Appleyard,
Appleyard Counseling

I spent so much time and money trying to ‘crack the code’ to a successful business. After working with Megan I know how to create offers that make sense for me *AND* make me money.

Claire Paniccia,
Business Coach & Content Strategist

Our work together gave me the gift of clarity in who I am and what I do, and the confidence to do it.

Ariela Rossberg, Creative Witch & Artist

They said it

best:

Burn it

Build it 

down.

better.

The templates, the tricks, the copy-paste strategies — ash.

What’s left is something raw, unfinished, and wildly yours.

Let's set something on fire.

The old way is toast.

(good riddance)

(metaphorically speaking... mostly...)