I’m an actor-turned-offer-strategist who helps small business owners find the words, build smarter offers, and burn down the noise of the Online Business Industrial Complex™.
I believe clarity is a kindness, language is strategy, and your business should actually work for you – not the other way around.
I write and teach at the intersection of sustainable business strategy, clear messaging, and radical transparency. My work is part spicy soapbox, part practical strategy, and always rooted in a deep belief that we can build a kinder digital business culture, one offer at a time.
Good. Let’s find out what’s actually worth torching.
This quick quiz pinpoints the gap between your marketing and your bookings so you can stop guessing, start experimenting, and build something smarter.
The offer’s solid. The service is stellar. So why isn’t it landing?
Take this 90-second quiz to discover what’s holding your bookings back – and what to do next.
Expect weekly(ish) candid insights, spicy perspectives, and experiments from behind the scenes of building a sustainable, human-first business.