The

Spicy Soapbox

®

Understanding what the term “Online Business Industrial Complex” means and how it detracts from ethical branding and business development.

Defining the Online Business Industrial Complex

Authentic Marketing

“This is going to transform your business.” “In just 6 weeks, I’ll help you transform your operations from chaos to clarity.” “These tools will unlock a new level in your business.” How many times have you read someone’s sales page or testimonials and thought… “Well that’s a bold claim”? Me? Oh, hundreds. Here’s the thing: […]

Information is Not Transformation: Misleading Marketing Tactics

Authentic Marketing

I'm Megan, the Equity-Centered Coach® and candid copywriter on the soapbox.

Meet the author

I’m an actor-turned-offer-strategist who helps small business owners find the words, build smarter offers, and burn down the noise of the Online Business Industrial Complex™.

I believe clarity is a kindness, language is strategy, and your business should actually work for you – not the other way around.

I write and teach at the intersection of sustainable business strategy, clear messaging, and radical transparency. My work is part spicy soapbox, part practical strategy, and always rooted in a deep belief that we can build a kinder digital business culture, one offer at a time.

Feeling like you

might

burn it all down?

Good. Let’s find out what’s actually worth torching.

This quick quiz pinpoints the gap between your marketing and your bookings so you can stop guessing, start experimenting, and build something smarter.

Diagnose the disconnect

(and it's not your talent)

Something's

off.

The offer’s solid. The service is stellar. So why isn’t it landing?

Take this 90-second quiz to discover what’s holding your bookings back – and what to do next.

Diagnose the disconnect

    Join the List

    Big ideas. Honest strategy. Occasional soliloquys.

    Expect weekly(ish) candid insights, spicy perspectives, and experiments from behind the scenes of building a sustainable, human-first business.